TikTok has almost every popular song on the radio available without copyright infringement issues. In a way, it’s like creating your own music video. Users commonly create lip-sync videos in the style of Musical.ly where they mouth the words to popular songs. TikTok has various unique effects and features to add to your video, including music. Then start making your video! phone’s camera, photos, and microphone. Choose either the 15-second or 60-second option first. TikTok will ask for your permission to access yourNext, you’ll see the recording page come up with a red circle to start recording.
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When you’re ready to create your first video, tap the black plus button at the bottom of your screen. Explore the videos to see how other users make their content. Tap the magnifying glass button in the bottom menu to open the Discover page where you can see the top trending videos and hashtags. It’s not a formal or uber-professional platform it’s a space for users and brands to experiment with trends, act silly and playful, and show another side of themselves. Look at what’s already successful on the app and put your own spin on it.īefore you start creating content, get a feel for TikTok’s unique style. Your unique brand story and personality will differentiate you from others in the same category.
If there’s a trend in your niche about having a productive morning routine, show your own. Take part in hashtag challenges or trending dances and songs. The platform is based around community engagement and hashtags so all you have to do is find existing content and make it your own. It’s a place for authentic entertainment, humor, and fun.Īdd your own spin: You don’t have to struggle to come up with new and unique content ideas for TikTok. Remember, TikTok isn’t the place for squeaky-clean first impressions and fake smiles. And consider having one of your team member’s kids teach you a hashtag challenge dance and film it. If your office has a mascot or office pet, include it in your content. Because the platform’s demographic is younger, there’s more interest in watching humorous and entertaining videos with children and animals. Use the two magic ingredients: The two ingredients that generally lead to TikTok content going viral are pets and children. By revealing your brand’s true personality, users will feel connected to you and relate to you, which builds trust. Take the same approach with your own content. They create content with their phones and their time, which is authentic to who they are. It all starts with planning great content and using the following best practices.īe authentic: Most social media users don’t have access to expensive camera equipment or production budgets. #1: Create Your Own Content on TikTokĮven if your brand isn’t well-known, you can still effectively use TikTok for marketing. If your business is ready to try TikTok, here are four types of content to get you started. It’s still unclear exactly how the algorithm works but it seems to be much easier for your video content to go viral on TikTok than on other social media platforms. The allure of TikTok for businesses is the sheer number of active users on the platform. On Tiktok, you can find everyone from influencers and celebrities to politicians and the average Joe. In the last 12 months, brands have created accounts on the platform to explore and engage with consumers. TikTok allows brands to engage with users through video, only in shorter, bite-sized clips. You’ve likely seen the ways brands use Instagram to engage with consumers through posts, stories, live videos, and IGTV. Since its inception in 2018, TikTok has evolved from a video-creation app solely meant for users to express their creativity to a marketing and advertising haven. But if you think TikTok is just a fad for Generation Z, think again.
The largest demographic of TikTok users is between the ages of 16 and 24. The platform consists of 15- and 60-second user-recorded videos that allow for in-app editing and integration with the other major social players. TikTok is the newest trend in social media with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million active monthly users.
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